My Five Golden Rules for writing Captivating Social Media Posts & Discussions

By -
  1. Understand your audience – Who are you talking to you? Why should the person listen to you? How would your conversation be if you were talking to that person face 2 face?
  2. Dig deep into the subject matter (at least 3 whys deep) to understand what is being communicated and why.
  3. Avoid superlatives
  4. Maintain a casual tone
  5. Avoid redundant & clichéd statement such as Today, it is always, it’s been known, we all know etc. 

Comments

Post a Comment

Popular posts from this blog

On Digital Marketing

By -
Being in digital marketing for the last 10 years, I get a lot of queries from fresh graduates on how to start their career in this domain. This post is for them. This is how I think about digital marketing.  The first step is to understand that digital marketing is not a radically new discipline but an extension of traditional marketing. The goal of marketing is to connect the sellers with the buyers and provide value to the buyer whilst making a profit for the seller. There are two major differences in traditional marketing(TM) and digital marketing(DM). 1. Reach 2. ROI With digital you can reach only a small % of the overall population as not everyone is on digital mediums viz. online, mobile & social networks.  For e.g. internet penetration in India is only 26%. So, if your Target Audience is digital only then can you expect to reach them via DM. To reach others you will need to use the traditional channels such as radio or TV. Measuring ROI is much sim...
Read more

Notes on – Demo conference

By -
Source: Meet Google's human search engine for innovation and www.demo.com There are several levels when we see companies: As partners – can they build applications on our platform & make the platform more valuable. Business development or licensing type of deal Acquisition Ventures – Find companies to invest in The sweet spot is mobile, location based services, social & e-commerce. " IBM, Digital, Sun, Apollo and Microsoft had their time. Now cloud based systems like Google, Facebook & others will have their time. It's a natural progression of business. Microsoft had a hell of run for 30 years. They're still a very powerful company. Very profitable, growing very well. So I wouldn't say they're going to go down; I would say the market has moved. " I think Kinect is a game changer and probably the most important hardware innovation of the decade. " Tablets are for consumption not for creation . " Agree but not entirely tr...
Read more

On Thinking Right

By -
Image
  “ Most people would rather die than think and many of them do!” BERTRAND RUSSELL After a long time, I had an amazing discussion with a close friend. It is interesting how the pandemic has shifted our attention from the trivia of on-demand entertainment and moved it to things that matter most. For me, a stimulating conversation matters most. A conversation where both parties present opposing point of views and have the courage, humility, and open-mindedness to change or at least think from others ‘point of view’. I have always believed in the power of Douglas Adams’ most powerful weapon in the Universe – a point of view gun. So many conflicts can be resolved by momentarily giving up our own POV and having a bit of empathy for the other side. A conversation that allows you to learn and grow is always the right kind of conversation. The only thing that is better than this kind of conversation is if it happens without anyone raising their voice. This was not a problem for me as ...
Read more