Apple Watch, Douglas Adams & the Future of Marketing
Tired of looking at posts from people drooling over the latest gadget from Apple - a watch - I tried to cobble a few insults that would remind these man-boys of the message in this ancient proverb - All that glitters isn't gold. But I couldn't. Despite my best efforts to put together, what seemed like the longest 140 characters I'd ever written, I was still swinging between the odious and the futile. Exhausted of cursing my ineptitude as a writer, I decided to look for inspiration. I picked up Hitch Hiker's Guide to Galaxy and as soon as I read the opening paragraph, I experienced my very own 'Eureka'. The answer wasn't an insult at all. It was satire. And I decided not to waste a moment reinventing the wheel and wrote this post. Here's the passage that changed my mind and might even teach us all some humility (more below): "Far out in the uncharted backwaters of the unfashionable end of the western spiral arm of the Galaxy...