17 years bridging brand, demand, and customer experience across SaaS, eCommerce, and education — combining storytelling, analytics, and automation to deliver growth with precision.
I don't optimize for clicks. I architect full-funnel paid systems — Google, Meta, LinkedIn, DV360, programmatic — built around cost-per-acquisition and return on ad spend. Every channel connected to revenue, not vanity metrics.
I design scalable organic and content systems — deploying AI-driven SEO workflows that cut execution costs by 70% while achieving Page-1 rankings. Growth built to compound, not campaigns that expire when budget runs out.
I've negotiated enterprise martech contracts 50% below market, built cross-functional KPI dashboards that connect marketing spend to board-level decisions, and led distributed teams across four continents. Strategy that scales because the infrastructure supports it.
Client details shared at NDA discretion. Metrics reflect verified campaign performance.
Launch a CPO-approved JHSC eLearning course to a cold Ontario market across every relevant channel — simultaneously.
Architected a full multi-channel launch strategy targeting cold, warm, and hot audiences across Google Search, Bing, YouTube pre-roll, Meta, and LinkedIn. Built audience segmentation frameworks separating ILT and online course buyers, deployed retargeting sequences across the funnel, and established tracking infrastructure to attribute revenue by channel. Managed the Global Training Centre partner account in parallel.
Reverse declining enrollment and recover market share in Alberta's competitive real estate licensing market.
Diagnosed underperformance driven by increased competitor activity and eroding share of voice. Restructured campaigns across Google Search, Meta, and Google DV360 with hyper-local geotargeting and audience intelligence layering. Scaled budget to $8,600/month while improving cost efficiency. Introduced programmatic display for brand awareness alongside direct-response search to build a two-stage acquisition pipeline.
Drive LLQP course enrollment using content strategy anchored in regulatory demand — not just brand awareness.
Built a social media content calendar across Facebook, LinkedIn, and Instagram rooted in a concrete market insight: Government of Canada data projects ~34,000 new insurance agents and brokers will be needed in Canada by 2033. Positioned LLQP not as a course but as access to a decade of job market demand. Developed ad creative and organic content that spoke to career changers and upskilling professionals using labour market urgency as the primary conversion lever.
Generate qualified leads for Defensive Driving and PDIC safety courses targeting in-market buyers — not browsers.
Deployed lead generation campaigns across Google Ads and Meta focused on in-market audience signals and high-intent keyword targeting. Built separate campaign structures for Defensive Driving and PDIC to prevent audience bleed and optimise cost-per-lead by product. Layered Meta audience targeting using lookalike modeling from existing customer data, creating a dual-channel pipeline with distinct attribution paths for each course type.
Open to Director, VP, and CMO roles at high-growth organizations.
Canadian citizen. No visa sponsorship required. Available across North America.
If you're looking for a marketing leader who connects strategy to outcomes — not just to activity — let's talk. Outside work I play electric guitar, write short stories and poetry, and stay endlessly curious about how creativity and technology shape human behavior